Capture the perfect flat lay
Everybody loves a good flat lay and if you’re shooting content for your social media account or blog, they’re a great way to show off your lifestyle or products in a more exciting way. When shooting a flat lay think about the things that can be associated with what you’re shooting. Flowers and plants work well with beauty products, while adding in a phone, or tablet and maybe even a cup of coffee can help to show a work or desk set-up. Maybe your post is about travelling? In this case you could create a flat lay that shows items you’ll be packing such as sunglasses, passport and flip-flops.
When you know what you want to show in your flat lay it’s important to consider what sort of background would be suitable. Would a piece of coloured fabric or card work well and what colour complements your props? Otherwise wooden tables and textured surfaces can be really effective. Craft shops can also be a good source for more creative papers and card. If you choose to shoot with fabric you may need to iron the material before using it, so that creases don’t appear in your images.
When it comes to shooting your flat lay you’ll need to get some height in order to shoot from above so you may want to set your layout up on the floor or use a stool to shoot above a table. Using the FUJIFILM X-T100’s three way tilting screen will be really handy so you don’t have to get too high above your set up.
Start by taking some test shots. This will highlight any objects that are too close or too far away from each other and which may need moving. You may also decide to swap out some objects and add others in and have a play around with your props. Do they look better neatly arranged, in a grid, or at an angle?
The next thing to look for is any awkward shadows. If possible try and shoot near a natural light source such as a large window, or even outdoors if it’s a nice day. If you do have shadows position a reflector or a piece of white card opposite where the light is coming from to bounce some light onto your set-up; this will help eliminate the shadows.
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Utilising unique colour science technology developed over the past 80 years and the largest system of dedicated APS-C lenses, the FUJIFILM X Series helps you to spend more time shooting and less time fixing your images afterwards.

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