5 winning ways of shooting content for social media
With Wi-Fi for seamless on the go camera to smartphone transfer the FUJIFIM X-T100 is your ideal social sharing companion
1. Define your style
Before you start shooting it’s important to consider what content you want to share. Are your social accounts purely for you to share your world with others, or will you be posting about a particular subject; street photography, lifestyle, travel or beauty? If you’re choosing to specialise in a particular subject you’ll want to create a consistent style across your content that is unique to you and can be recognised by your audiences. Look at any of your favourite brands or social personalities and see how their content works to a style or theme. You may decide that all of your images feature certain colours, or particular props, you may even consider showing all of your images in black and white and using a filter such as the MONOCHROME Film Simulation on the FUJIFILM X-T100.
2. Colour your world
We’ve discovered that content needs to be consistent and colour is one way to achieve this. Try referring to a colour wheel to see what colours go well together or which provide a nice contrast, but also look at the colours of the things you’re shooting. Black or white backgrounds can offer a clean look, but patterned backgrounds add an interesting element to your shots. Try using household objects; rustic wooden tables, wallpaper, or even invest in some photo background boards.
3. Shoot in square
With the X-T100 you can set the camera to shoot in the square (1:1) format meaning that you can compose your image specifically for use on social media channels, e.g. Instagram. Press the Q button and find the Image Size option. Use the wheel on the top right to scroll through the options and depending if you want a small, medium or large file, choose either S1:1, M1:1 or L1:1. When shooting with these image sizes a square frame will appear so you can see exactly what will fit within the frame.
4. Match lighting with white-balance
To make sure that your images look as natural as possible you can alter the white-balance in your camera settings to match the lighting that you are shooting in – Daylight, Shade, Fluorescent Light, Incandescent or choose the Custom WB or Colour Temperature which will help you achieve a more natural look. This counteracts the colour of the environment in which you’re shooting.
5. Get creative with video
Due to the nature of videos they’re able to hold people’s attention for much longer than images so always consider video content! You could set up your camera on a tripod facing downwards with the screen tilted out and bring products in and out of shot, with just your hands being on show, or you could talk to camera while holding the product for a quick snippet to promote a blog where your readers can find out more. You can even get creative with slow-mo footage!
Share your world with Fujifilm
Utilising unique colour science technology developed over the past 80 years and the largest system of dedicated APS-C lenses, the FUJIFILM X Series helps you to spend more time shooting and less time fixing your images afterwards.

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