VR and 360° at The Photography Show



The Photography Show 2017 takes place on March 18-21, at the NEC in Birmingham. This year will see the introduction of a new VR & 360° Theatre, with its own programme of events including talks from experts and product demonstrations. Speakers include videographer Nick Driftwood, Olympus Visionary John Nassari and more. For further information read the official Photography Show press release below: 

Step into a virtual world of imagery at The Photography Show

The world of imaging is evolving and at The Photography Show, taking place next month (18-21 March, NEC Birmingham), the all-new VR & 360° Theatre will offer fascinating insights into the most exciting new visual technology through a series of expert talks and hands-on demonstrations.

Virtual reality portrays the emergence of photography in visual artist, Mat Collishaw and photographic historian, Pete James’s, latest project, Thresholds: Looking at the past through the future – an opportunity to delve into the re-creation of one of the UK’s first photographic exhibitions, which aptly took place in Birmingham in 1839. Collishaw and James will divulge the story behind the project on the VR & 360° Theatre. Pete James said: “We are now on the verge of another revolution in our perception of the world as viewed through images, that of virtual reality: a total immersion with the image.”

From exploring the past, to documenting the future, Olympus Visionary, John Nasarri will take to the stage to share his pioneering 360° interactive wedding service – photography accompanied by ambient sound landscapes, video and photo slideshows, culminating in a spectacular sensory experience.

With new imaging trends comes the need for new kit, and digital artist and videographer, Nick Driftwood will offer advice on the camera technology needed to film and photograph a 360° field-of-view effectively in the new world of immersive technology

Drone and UAV specialists, Aerial Motion Pictures will demonstrate the world of interactive 360° tours with a view from above The Photography Show and will advise on the value that this can bring to businesses and how interactive images can be taken to the next level.

Further sessions include: A different view, how to easily incorporate 360° tech into your workflow (Rick Bronks), From VR to 3D (Darius Heydarpour), Photo-based VR: where can it take you? (David Burden), Virtual reality for the creative mind (Drew Gardner) and 360° product photography made simple (Andrew Dibben and Ben Neenan)

With the opportunity to get hands on with the latest in new technology, plus an inspirational line-up of experts, the VR & 360° Theatre will inspire image-creators to centre stage in their own world of virtual reality.

 View the full VR & 360° Theatre programme All sessions in the VR & 360° Theatre are included in the entry ticket cost.

For more information visit the Photography Show website.