Olympus unveils 25mm pro prime lens



Adding to its PRO range Olympus has introduced a new prime lens. The M.ZUIKO DIGITAL ED 25mm 1:1.2 PRO will be available from October with a recommended price of £1099.99.

Olympus M.ZUIKO DIGITAL Pro series pushes the boundaries of optical technology to deliver finest and fastest image quality

The high performance bokeh wonder: Olympus M.ZUIKO DIGITAL ED 25mm 1:1.2 PRO

The Olympus M.ZUIKO DIGITAL ED 25mm 1:1.2 PRO (35mm equivalent: 50mm) is designed to excel and takes prime lens performance to the limit. An especially fast AF ensures shooting precision in all situations. This new lens from the flagship M.ZUIKO Pro series provides highest resolution and features exceptional low-light capabilities from the wide 1:1.2 maximum aperture for unrivalled sharpness and clarity right up to all corners of the frame – with jaw-dropping bokeh. And come rain, shine or snow, as with all M.ZUIKO Pro series lenses, the M.ZUIKO DIGITAL ED 25mm 1:1.2 PRO is dust-, splash- and freezeproof to never let you down – no matter the assignment. It will become available from October 2016 at a recommended retail price of £1099.99.

Highest image quality
The M.ZUIKO DIGITAL ED 25mm 1:1.2 PRO incorporates the latest optical technology to deliver highest edge-to-edge resolution results. Together with the exceptionally bright 1:1.2 maximum lens aperture, professional performance is assured in even the most challenging shooting environments. Furthermore, advanced Z Coating Nano guarantees the reduction of ghosting and flaring for even sharper, clearer image perfection.

Magnificent bokeh
Throughout the design process, special attention was given to ensuring this 1:1.2 aperture M.ZUIKO Pro series lens renders the most stunning bokeh to greatly enhance the aesthetic quality of backgrounds – or for using the bokeh effect as the subject itself. The beautiful shapes this lens delivers right up to the edges of the image and the natural defocusing effect result from the combination of the unique optical design of the lens system and its 9-bladed aperture.

Very fast AF, flexibility and professional handling Often, you only get the one chance for that unique shot. That’s why photographers must be able to rely on their equipment to be ready when they are. The M.ZUIKO DIGITAL ED 25mm 1:1.2 PRO boasts a very fast autofocus system ensuring subjects are frozen in time, in an instant, and in razor sharp splendour – no matter if for a single shot or for shooting sequences in rapid succession. A distinctive construction makes this possible; of all 19 optical elements, only one element has to be moved for focussing, allowing for an ultra-fast autofocus.

A construction for stresses and strains Allowing you to keep shooting when others have to pack up and head home, the M.ZUIKO DIGITAL ED 25mm 1:1.2 PRO features protection against dust, splashes and sub-zero temperatures – like all lenses in the M.ZUIKO Pro series. The robust, metal-build lens features a maximum magnification of 0.11x (35mm equivalent: 0.22x) and weighs in at 410g.

Built to satisfy professional demands for high end, high-resolution photography and exceptional bokeh, the extremely bright M.ZUIKO DIGITAL ED 25mm 1:1.2 PRO delivers on all counts, becoming available from October 2016 at a recommended retail price £1099.99.

M.ZUIKO DIGITAL ED 25mm 1:1.2 PRO Main Features:

> Professional 25mm (50mm 35mm equiv.) 1:1.2 prime lens

> Highest resolution performance edge-to-edge and widest aperture

> High-precision, extremely fast AF

> Most beautiful bokeh due to unique optical design and 9-bladed aperture

> Dust, splash and freezeproof

> Z Coating Nano to significantly reduce flaring

> L-Fn button and focus clutch with depth of field indication

> minimum working distance of 19.5cm

> 0.11x (0.22x 35mm equiv.) maximum magnification

> Weight: 410g

Every Olympus lens and camera comes with a free six-month warranty extension* when registered via the MyOlympus online platform.

Product specifications are subject to change without notice. Please check the Olympus website for the latest specifications.

* Six months on top of the statutory warranty in the country of purchase.

For more information visit the Olympus website.